In a step to increase the reach of the National Tobacco Control Programme (NTCP), the central government has instructed the states to use the National Rural Health Mission (NRHM) workforce for anti-tobacco programmes.
Operational guidelines for NTCP released Thursday emphasise on “synergising” NTCP with the NRHM at state and district levels.
“For capacity building of state/district, awareness generation through mass media, and monitoring/enforcement of anti-tobacco law, states must explore the possibilities of integrating it as a part of the NRHM activities and through the existing state health care delivery mechanism,” the guidelines said.
It has also advocated involving workforce under other non-communicable disease programmes for prevention of cancer, diabetes, cardiovascular disease and strokes, in the tobacco control programme.
The guidelines say it is being done as tobacco has been identified as the reason behind several communicable and non-communicable diseases.
The guidelines were released on World No-Tobacco Day.
World Health Organisation India representative Nata Menabde stressed that tobacco lobbies needed to be fought to control tobacco.
“The economic returns from tobacco industry has been overrated while the loss of productivity, and social cost of tobacco is ignored… the struggle against tobacco lobbies will be tougher,” she said on the sidelines of a function to release the guidelines.
Read more about World No Tobacco Day:
- Quit smoking or die!
- Shaan’s “Life Se Panga” anti-smoking song
- Health benefits of quitting
- Did you know smoking can give you heart disease and strokes?
- 200,000 children die from passive smoking every year!
- WHO urges governments to watch out for tobacco industry interference
- Smoking okay on-screen, not in real life says Bollywood
- Heart attacks, cancer on the rise in young smokers
- Want to quit tobacco? Here’s a helpline to your rescue!
- Women and smoking
- Are tobacco-less e-cigarettes less harmful?