Indian pharma to sell diabetes and hypertension drugs at Rs 2 per tablet!

  • 2
Aug 9, 2012 at 8:27 AM

MedicineOzone Pharmaceutical said it intends to sell medicines for chronic diseases like diabetes and blood pressure under a uniform pricing initiative where they will cost as low as Rs 2 per tablet.

“We have decided to take this uniform pricing initiative to make these medicines affordable despite the fact that this will impact our margins substantially,” Ozone Group Chairman and Managing Director SC Sehgal told reporters here.

The company’s targeting chronic segments like diabetes, hypertension and cardiovascular diseases that are the major causes of mortality The chronic segments that the company is targeting are diabetes, hypertension and cardio-vascular diseases as they are major causes of mortality in India, the company said. According to Sehgal, the company would maintain profitability with increased sales volumes, which could help in countering thin margins.

He said the company is looking to tap the increasing spending on health in India, where household expenditure on drugs constitutes more than 50 per cent of all out-of-pocket spending. The group that had posted revenue of Rs 150 crore for the previous financial year is also planning an initial public offering (IPO) in the near future.  ”We are sure that we will reach revenues of Rs 200 crore in this fiscal year. As soon as we achieve this we will bring the IPO,” Sehgal said.

Post Comment

    syed August 9, 2012 at 8:58 pm

    i want to know do these prices are also same for phsychiatric tablets and is it going to be same in all pharma stores or some selected only. Reply

    Reply
    Sunil August 9, 2012 at 1:29 pm

    Are they launching Bio-equivalent products? Let us take pride in selling quality products at right prices rather than some cheap price.

    Reply